Target's Heartwork

Heartwork is a project designed to raise money for art supplies within the art room at Target House—this wonderful home-away-from-home for the families of children facing long-term treatment at St. Jude® Children's Research Hospital. The whole idea started simply enough. An art director and illustrator were asked to work on various design projects for the St. Jude Target House. But, in the process, they were so deeply moved by the experience that they didn't want it to end. They witnessed firsthand the special connection the kids had with the art room in particular. It was a place where they saw kids at all stages of health just being kids. So, they began to wonder, "What if we could create a ongoing way to support more and better art supplies for these children?" It was then that Heartwork was born.