Theory11 Elf Puzzle

For this project, I designed both the puzzle artwork and the full packaging for Theory11’s Elf puzzle release. Inspired by the charm, humor, and heart of the film, the goal was to create a festive, cinematic experience that feels just as joyful to unbox and assemble as the movie is to watch. The design leans into rich color harmony, layered ornamentation, and playful details that reward closer inspection. Every element was crafted to extend the world of Elf, creating a cohesive, story-driven piece that feels nostalgic, celebratory, and unmistakably Christmas. Projects like this are a reminder of why I love creating immersive design systems. It is not just about the final image, but about building a world people can step into.