Theory11 Wicked Puzzle Box

Theory11 – Wicked Puzzle Packaging Design For this project, I had the opportunity to design the box and packaging for Theory11’s Wicked puzzle release. The puzzle artwork was beautifully crafted by Mattson Creative, and my role was to expand that world through packaging that felt authentic, cinematic, and true to the spirit of the musical. This project was a chance to dive into the tiny details that make a piece feel alive—textures, finishes, color harmony, and storytelling moments that elevate the unboxing experience. Working on something as iconic as Wicked was both an honor and a full-circle moment, especially supporting artwork from a creative who has played such a huge role in shaping my own artistic inspiration. Building the universe around the art is one of my favorite parts of what I do, and projects like this continue to remind me why I love creating: every detail is a chance to make something meaningful.